Another day, another blunder for Gwyneth Paltrow.
The lifestyle mogul, as it were, has agreed to fork over a whopping $125,000 as settlement for a lawsuit accusing her e-commerce site Goop of falsely promoting three health products despite a lack of “scientific backing.”
The lawsuit was filed by 10 California counties, and specifically raises issue with the much ballyhooed vaginal “yoni” eggs that website promoted last year. The $66 Jade Egg and $55 Rose Quartz Eggs, which one inserts vaginally for so-claimed health benefits, couldn’t be proven to “balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control.”
All customers living in those counties will be provided refunds.
The third questionable product was the Inner Judge Flower Essence Blend, meant to alleviate depression, and which the website still notes has “an extremely high level of safety.”
Despite relenting and coughing up a settlement, Goop insisted in a statement that there was an “honest disagreement about these claims,” but it “wanted to settle this matter quickly and amicably,” according to The Daily Beast.
Because what do facts matter?
In a recent New York Times profile, the actress-turned-entrepreneur said she doesn’t understand the need for fact-checking because “we’re never making statements, just asking questions.”